What we do

ICE Direct is part of Industrial Cleaning Equipment (ICE) brand and specialises in the refurbishment of cleaning machinery. Year on year there has been an increased demand for refurbished equipment from the markets across the globe.

Many organisations now consider renting or short term hire rather than buying. We can provide cost effective rental options for long-term (up to seven years) and short-term periods (as little as one day) to suit your individual needs.

ICE Direct offers fully refurbished machines supported with an optional service provision across all makes and models of equipment, with a highly skilled nationwide network of Field Service Engineers. All equipment is delivered, and training completed by an ICE Driver Technician. Top up training is available free of charge, and instant training requirements are supported through the ICE App thanks to our fully comprehensive training videos.

ICE Direct also sell second hand machinery, through our Trade Counter, and have a wide selection of all types of equipment in stock and ready to go!