What we do

ICE Direct (previously Trade Cleaning Machines) is a subsidiary of Industrial Cleaning Equipment (ICE), and specialises in the refurbishment of all variations of cleaning machinery. Year on year there has been an increased demand for refurbished equipment from the markets across the globe, meaning we have been able to export large quantities of assets all over the world.

Now with its’ own premises, and dedicated workshop & administration teams, Trade Cleaning Machines has become ICE Direct, in order to align the brand with our parent company, ICE.

ICE Direct offers fully refurbished machines, backed up by service provision for all makes and models of equipment, with a highly skilled nationwide network of Service Engineers. All equipment is delivered, and your staff will be fully trained by the ICE Direct dedicated Prime Team. Top up training is available free of charge also, and instant training requirements are supported through the ICE Training App.

We also sell second hand machinery, through our Trade Counter, and have a huge selection of all types of equipment in stock and ready to go!